Project Name: Big Frog NYC - Street Level Retail
Total SF: 950
Existing: Typical small street level retail space with mezzanine level
Design intent: Create a space the has ample of light with architectural element serving as a magnet to street traffic.
Scope: Total gut renovation.
Use of architectural wood fins, creating a sense of secondary spaces with in the retail space. Fins were placed to defined store activity and draw street pedestrians into the retail space. Pendant light fixtures incorporating company logo color, creating an additional space layer and enhance the dynamic of space